What does Brad Richards have to do to live up to the contract??

If you took out Lebron James in the above Nike commercial after he signed with the Miami Heat and replaced him for Brad Richards after he just signed his monster deal in New York, there would be very little difference in the commercials message. Give Richards a chance to show what he can do for the Rangers to push this team closer to a title, perhaps closer than Lebron James did in Miami last season.